The data showed that not only does Fashion Nova currently have the most products stocked in the US market, they also have very healthy performance metrics. Using EDITED data we analyzed Fashion Nova alongside other fast fashion retailers like Boohoo and Forever 21.
In addition to the amount of newness the brand churns out each week, the depth of the assortment is pushed by releasing multiple colors and print options for each style.Īnd the numbers speak for themselves, as the sheer volume of products dropped each week at Fashion Nova outstrips its competitors. These local manufacturers whip up samples in approximately 24 hours from the original concept, which are then photograph-ready for the in-house models within another 24 hours.
There’s fast, then there’s Fashion Nova fastįashion Nova CEO, Richard Saghian, claims his brand has “turned fast fashion into ultra-fast fashion.” According to a recent interview, the design and buying team at Fashion Nova work with more than 1,000 manufacturers, mainly partnering with LA-based companies. Is there still a demand for so much newness so quickly? We use EDITED’s retail data platform to find out. While more fashion brands are making strides to reduce their impact on our climate, one in seven women still considers it a fashion faux-pas to be photographed in an outfit twice, highlighting the desire for constant newness.Įnter Fashion Nova, dropping over 600 new styles per week. It makes sense to start with Fashion Nova’s vast amount of product launched online each week. What brand sells clothes also worn by Kylie Jenner and Cardi B for under $50? We reveal the strategy of 2018’s most Googled brand, honing in on its diverse sizing, affordable prices, and celebrity collaborations.
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